April 2021 TO July 2021
WEBSITE COORDINATOR/FRONT END DEVELOPER
Tracked usage and page statistics using Google Analytic on the main WWF website; and generated monthly reports for managers and department heads.
Attended meetings as a representative of the Web Team as a subject matter expert in web applications to offer advice on best practices in updating the WWF website.
March 2021 - present
FREELANCE WEBSITE ADMINISTRATOR
Developed, created and maintained a website for a career counseling firm.
Implemented SEO techniques, such as meta descriptions and key search terms, to improve search rankings for website.
May 2019 - November 2019
WEB / EMAIL SPECIALIST
Managing content on four websites, using a web content management system platform.
Managed several email marketing email campaigns, including creating email templates, segmented marketing lists, and sign-up forms.
Created reports on web and email analytics to department heads and other stakeholders
February 2017 - December 2018
WEB CONTENT SPECIALIST / TECHNICAL LEAD
Designated point of contact for resolving technical issues and troubleshooting web development issues to the Web Content Strategy Team.
Managed SEO for web pages to optimize content, including meta descriptions and key search terms.
Provided monthly analytical reports on performance and user interaction metrics from websites and newsletter distribution for management using Google Analytics.
July 2013 - November 2016
WEB CONTENT PRODUCER
Tracked usage and page statistics for all USO Center websites and generated monthly reports for USO managers and department heads using Google Analytics.
Performed administrative duties in Adobe Experience Manager CMS such as User maintenance, synchronizing folders, and setting permissions.
Trained co-workers and international clients on using Extron CMS to update USO webpages
February 2013 - July 2013
FREELANCE SOCIAL MEDIA AND DIGITAL MARKETING STRATEGIST
Created content for and managed all aspects of the business’ WordPress blog and social media channels (Facebook, Twitter, LinkedIn, and Instagram).
Utilized Google Analytics to monitor traffic and user engagement on social media channels, managed SEO using Google Tag Manager.