PROFESSIONAL EXPERIENCES
CMS Implementation Specialist
DealerOn, Inc
March 2024 to September 2024
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Optimized website performance by implementing SEO best practices and improving page load times
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Created visually appealing web designs that aligned with brand guidelines and user experience principles
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Performed quality assurance testing on websites to identify bugs or inconsistencies before launch
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Migrated legacy websites onto modern platforms while preserving existing functionalities
Digital Content Specialist
Verizon
October 2021 to September 2023
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Refined content used in these tools to increase customer self-serve issue resolution and thereby reduce contact / call-in rates.
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Created and managed engaging digital content across multiple platforms, including websites, social media channels, and email campaigns
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Optimized website content for search engines (SEO) to improve organic rankings and increase visibility
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Collaborated with web developers to ensure proper implementation of on-page SEO elements (meta tags, headers, alt text, etc.)
Website Coordinator / Front End Developer
World Wildlife Fund
April 2021 to July 2021
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Maintained content on the WWF website using content management systems as well as coding in HTML, CSS and JavaScript.
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Tracked site statistics using Google Analytic and generated monthly reports for managers and department heads.
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Attended meetings as a representative of the Web Team as subject-matter expert in web applications to offer advice on best practices in updating the website.
Web/Digital Specialist
Zero to Three
May 2019 to November 2019
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Reviewed and reported on web and email analytics to inform future decision making.
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Reviewed existing web content plans and current positioning to differentiate strategies while complying with organization standards.
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Spearheaded cross-functional teams in optimizing content on the company’s websites and micro-sites with a web content management system.
Web Content Specialist / Technical Lead
Department of Veteran's Affairs, Veterans Health Administration
February 2017 to December 2018
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Updated web pages using HTML code and deployed maintenance/outage alerts using CSS code for the My HealtheVet website.
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Subject Matter Expert in Liferay content management system for the Web Content Strategy Team and lead team meetings for clients and shareholders.
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Troubleshot and resolve web development and other technical issues, conducting tests to diagnose 404 errors and ensure Section 508 compliance.
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Monitored and reported monthly performance and user interaction metrics across websites and newsletters, using Google Analtics
Web Content Producer
The USO
July 2013 to November 2016
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Established a standard operating procedure for ensuring website compliance with Section 508.
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Executed administrative duties in Adobe Experience Manager and Ektron CMS, including performing user maintenance, synchronizing folders, and setting permissions.
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Managed content on main USO site and micro-sites using content management systems as well as coding in HTML, CSS and JavaScript.
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Tracked usage and page statistics using Google Analytic; and generated monthly reports for managers and department heads.